At a Turning Point
Settle the direction,
then carry it through
When a team must choose what to do next, and what to stop, a diagnosis of one to two weeks names the real constraint and what it costs,
then turns the choice into owners, milestones and a pace the team can keep, corrected as the work moves.

The problem a team names is rarely the one holding it back
An 18-person coal trading company that imports thermal coal and sells it to power plants. Over the past year its gross margin has fallen from 6% to 2.5%. One shareholder wants a long-term contract with a mine to lock in supply; the other wants to move into biomass fuel.
Example only: a fictional company, not a client.
What the team assumed
The coal was bought too dear, so the answer was a long-term contract with a mine.
What the diagnosis found
Freight and demurrage had risen from 9% to 17% of the cost per tonne, and two large buyers had stretched payment from 30 days to 75.
The decision
Fix logistics and collection first, then decide on the contract in three months by a rule agreed in advance.
Two stages, one line of judgement
The same people carry the work from the first diagnosis to the handover.
Setting Direction
One to two weeks- 1Name the real constraint and what it costs
- 2Weigh two or three options and their trade-offs
- 3Decide, and set owners, milestones and measures
Carrying It Through
For as long as it is needed- 1Review progress against the measures every fortnight
- 2Decide changes in writing and correct the course on evidence
- 3Hand over a plan the team can run on its own
How to begin
All engagement modelsWhere most work starts
A diagnostic sprint
One to two weeks to name the real constraint, weigh the trade-offs, and deliver a diagnosis report and roadmap.
For a single decision
An advisory session
Sixty to ninety minutes concentrated on one choice, with a short written memo afterwards.
A written scope comes first
Fees, currency, applicable tax and milestones are agreed in writing before any work is billed.
This website is general information, not a quote or an offer.

